I'm Eli! I build products that surprise and delight, and best-in-class teams to deliver them.
I've led engineering and product organizations for B2B SaaS companies, strategic to hands-on development, marketing, UX and anything else that needed to get done. I've built a lot of value and broken my fair share of things.
The availability of AI Agents that can easily and quickly write small, greenfield tools means my mental math has changed on when to grind through a task vs automating it, and opened up new opportunities.
